I was fortunate enough to work at Harmless Harvest for nearly two years – to this day I’m humbled by the amount of trust and responsibility the founders granted me. Being able to say I worked for Harmless Harvest, the darling of the organic (& raw) food & beverage industry, opened doors for me and instantly provided a topic of conversation with whomever I ran across.
You learn quickly in the food & beverage industry that a) everyone knows everyone (or at the very least they talk) and, b) many people aren’t in the business merely to turn a profit – some, if not most, owners truly believe deeply in their product and care greatly about their customers. While I could talk for days about Harmless Harvest, one company, in particular, captured by attention.
I met Charlie, one of the owners of The Juice Shop, during my Harmless Harvest days while making a delivery to the Real Foods Co. in the Marina. They’d just opened a little shoebox-sized kiosk on Union St. featuring an awesome handcrafted wooden sign. We started chatting and he shared the story behind The Juice Shop (which you can find here); The Juice Shop is family-owned and it’s not uncommon to find one of the brothers manning the shop.
They offer various juices and cleanses including: Coco-Chlorophyll, Bright Green, Liver Green, Pineapple Pear Chia, Beta Beet, Beta Green, Apple Lemon Ginger, Lemon-Aid, & Almond Drink. The juices share ingredients commonly found in most healthy, raw juices such as: apples, kale, ginger, spinach, carrots, and lemons.
My absolute two favorites were the Pineapple Pear Chia & Bright Green (shown above). The Pineapple Pear Chia tastes amazing – sweet, but not overwhelmingly so while the chia just adds a little something to the texture; of course, those not fans of chia seeds or tapioca-esque texture may want to try something else. The Bright Green is perfect as it’s not too vegetable-heavy (the pineapple and apple do their job well) and is the perfect way to ease your way into more “advance” green juices such as the (A+) Deep Green. If you’re debating whether or not to try raw juices (or cleanses), the Juice Shop is a perfect way to dip your toes into the figurative water.
I’ve watched them grow from their small shop to five locations throughout San Francisco and Marin; my favorite location is their (now-permanent?) pop up in the PROXY (Hayes Valley, SF). They truly care about the product and their customers, many locations greet regulars by name, and I cannot wait to see where they go next.